WWD reviews the Boyfriend jeans

By Staff Published November 1, 2012

Women's Wear Daily reviewed Williamsburg Garment Company jeans while speaking on the rebirth of denim. They emphasized our boyfriend denim jeans, supporting the idea of tried and true denim.

Cover of Women's Wear Daily news paper Thursday, November 1, 2012 featuring the boyfriend fit jeans
2012 WWD reviews American brand Wiliamsburg Garment Co. Boyfriend fit jeans for ladies

In the dynamic world of fashion, where trends come and go with the seasons, certain shifts in style manage to leave an indelible mark on the industry. A prime example of this is the spotlight Women's Wear Daily (WWD), a titan in fashion journalism, shone on the burgeoning trend of women donning boyfriend fit jeans. The 2012 feature titled "Girl Likes Boy" was not merely a nod to a fleeting trend but a deep dive into how women were embracing and redefining masculinity through their wardrobe choices. WWD, with its keen eye for detail and an unwavering commitment to the pulse of fashion, captured the essence of this movement, spotlighting how the lines between traditionally gendered clothing were not just blurring but being redrawn entirely.

Our women's boyfriend fit jeans found themselves at the heart of this trend, embodying the spirit of comfort, style, and a dash of rebellion. By embracing a fit that was once strictly categorized under menswear, our design philosophy took a bold step in celebrating individuality and comfort without sacrificing style. This recognition by WWD was not just a nod to the aesthetic appeal of our jeans but a testament to the shifting dynamics of fashion where personal expression and comfort dictate trends. As we look back on this feature, it serves as a reminder that fashion is an ever-evolving canvas, where each stroke, each choice, reflects the zeitgeist of its era, and indeed, sometimes, "Girl Likes Boy" is more than just a statement—it's a movement.