Selvedge denim is about the look. It doesn’t necessarily equate to better quality. Selvedge denim is particularly desirable for those that like to roll or cuff their jeans, because it exposes the selvedge edge instead of a machine bound edge. For purist, the shuttle looms used in manufacturing selvedge denim can leave an interesting and more vintage texture in the fabric as well. This is because they allow for a little variation in the weave.