COVID-19 has exposed the vulnerabilities of businesses without an online presence. As one of the few businesses that found a way to survive and even grow during the pandemic, industry magazine Sourcing Journal discussed what the denim industry should be like in the next 18 months with a Q&A of Williamsburg Garment Company owner/designer Maurice Malone.
Maurice Malone's designs are at the apex of where craftsmanship and streetwear meet.
As the creative mind behind two brands, Maurice Malone and Williamsburg Garment Company (WGC), New York-based denim stalwart Maurice Malone is able to flex his design muscles in a multitude of ways, while bringing a level of expertise and history to the jeanswear category. Having started his namesake line when he was just 19 years old, the veteran earned his stripes during the ’80s and ’90s designing the era’s baggy jean silhouettes before mainstream labels made it trendy. In 1997, he earned a CFDA nomination for the Perry Ellis Award for Menswear. Malone’s passion for denim and streetwear hasn’t waned. With WGC, Malone continues to execute raw Made in USA jeans, while the recently relaunched Maurice Malone line puts a modern spin on traditional techniques, serving as the apex where craftsmanship and streetwear meet. READ THE FULL STORY...